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What Is Retail Marketing and Distribution?
The Retail Marketing and Distribution team is responsible for partnering with third party organizations to develop marketing programs in various retail and community locations throughout the country.
The Retail Marketing and Distribution team coordinates, with the proper distribution partner(s), the necessary marketing tools to help enhance the Medicare buying experience for both the agent and enrollee where Medicare product offerings are being discussed.
We have found that CMS marketing changes have made retail opportunities much more valuable to our sales partners. These changes have forced us to think and behave differently. We now see new opportunities leveraging direct mail and talking with Medicare consumers in a retail environment as some of the safest ways for our agents to market.
How to Participate in Retail Programs
In order to participate in a retail program, an agent or broker should first contact their Sales Manager. Each sales organization has an assigned Retail Program Manager who interacts with UnitedHealthcare on behalf of their organization’s needs and requests. The Retail Program Manager will work with UnitedHealthcare’s Retail Marketing and Distribution Team to determine the appropriate next steps.
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